The City

Arena Central’s position in the heart of Birmingham ensures that it is at the very centre of one of the UK’s most thriving regional cities.

Innovation & support networks:

– 5 universities, 6 business parks and related initiatives.

– A city centre Enterprise Zone comprised of 39 sites across the city.

– A number of Business Improvement Districts and support organisations.

Location & connections:

90% of UK businesses and consumers are located within four hours travel time of Birmingham which is exceptionally well served by rail (direct services to London and the South West, the West Midlands, Scotland, the North West and Yorkshire), road (M6, M5, M42 and M40, which provide access to the North West, South West, East Midlands and South East) and air (Birmingham International Airport).

Building in a public square surrounded by trees
Metro tram passing a building


The population is notably younger (37.5% aged under 25) and more diverse (53.1% White British with the Pakistani (13.5%), Indian (6%) and Black Caribbean (4.4%) population making up a significant proportion of the remainder) than national averages.

Regional Collaboration:

Birmingham City Council is part of the West Midlands Combined Authority and a partner in the West Midlands Local Industrial Strategy (LIS). The LIS sets out the key growth sectors for the region including; mobility and automotive; health and life sciences; and business and professional services and the approach and investments that will be made to catalyse this growth.

Public walkthrough the main entrance

Major investments committed:

With the 2022 Commonwealth Games we can see:

Significant boost to visitor numbers & international reputation: between 500,000 to 1 million visitors are expected to arrive during the Games. It will be viewed by a global audience of up to 1.5bn.

Direct benefits: The Games represents a £778m investment, generating substantial contracting and supply chain opportunities for local businesses.

For HS2 we can see:

Economic Impact: HS2 is expected to create a £20bn uplift in GVA levels across the West Midlands. In total, the project is expected to generate around £92bn in benefits to the UK economy.

Jobs & Skills: HS2 is expected to create 175,000 jobs in the West Midlands and has already led to the creation of 12,000 jobs.

Connectivity: On completion of all phases of HS2, Birmingham will be located at the heart of a world class high speed rail network connecting 8 out of 10 of the UK’s largest cities. In total, HS2 trains will stop at over 25 stations and connect 30 million people which in turn will open up a raft of work, business and leisure opportunities.

Supply Chain: the number of businesses in the HS2 supply chain will rise significantly as construction on the main civil works increases. In total, 20,000 businesses stand to benefit from the delivery of HS2.

Church in square